John Beck – Product Designer & Creative Director

What I Do

Product

Digital product UX/UI, strategy, and design systems. I can lead as a player-coach or build the team with you.

Experience

Experiential design for exhibits, environments, and installations. From concept to flow, layout, and feel.

Branding

Brand identity and storytelling with naming, logos, and visual systems. Clear, consistent, and built to last.

Selected Case Studies

Fresh Tri

Designing a Modern Health Experience: Unlocking Habit Formation Through Daily Practice

Npact

Designing for Confidence: Modernizing a Donor Platform to Accelerate Generosity at Scale

The Tundra

Designing a Premium Media Experience: A Multi-Device Redesign That Turned Discovery into Subscriptions and Growth

How I Work

A few kind words from leaders I've worked with.

Casey Hughes, DrPH, MA, NBC-HWC

Behavioral Science Leader | Apple •
Baylor Scott White • Stanford Health Care

"If you’re a product leader looking to tackle big problems and make a scalable impact, John is the type of design strategist and experience architect you want on your side. John is a problem solver at heart, and paired with his deep compassion, is an unstoppable force for building customer-centric experiences."

Brian Garcia

Healthcare Product Leader | Aetna •
Healthagen • Welltok • Fresh Tri

"John brings something special to design work that I don’t see often - he genuinely understands the person behind the problem. His work doesn’t just function well - it actually feels like someone cares about making things easier for you. I would jump at the chance to work with him again."

Tracey DeLuca

Design Strategy Leader | IDEO •
Stanford D School • Sutter Health

"John is an experienced, heart-centered leader and talented designer. We worked together on a complex, detail-oriented project that required deep industry knowledge and systemic cultural understanding. HIs ability to navigate nuance and visualize an expansion of possibilities was critical to the project's success. Plus he's just a lovely person to work with!"

Jeff Conn

CEO NPact | Goldman Sachs •
Npact • DAQRI • Stanford GSB

"John is a terrific designer and outstanding team leader! In a few short product cycles created our design guide which we are still using 3 years later! He also designed dramatic usability improvements for our donor portal, halving the time and number of clicks it takes for a donor to submit a grant. I would work with him again in a heartbeat and offer my highest recommendation!"

Field Notes

Ideas left on the trail, I can't leave behind.

News — All

Building an AI-Ready Design System at Fresh Tri

A semantic, tokenized design system that made AI-assisted design practical at scale, helping teams iterate faster across product and marketing.

Virtual Reality & Tactility

Environmental advocacy often relies on facts, charts, or abstract storytelling. But data rarely changes behavior at a gut level. The challenge: how do you make someone feel deforestation, not just know about it?

Object-Oriented Design in Digital Product Work

As the Npact donor portal grew, object-level structure became essential for restoring coherence and sustaining design at scale.